Charge a no-show fee

I like this/ possible alternative idea: I also run a coaching business. This is certainly an interesting idea. I feel like if i ran adds to this it would tank my conversion rate. However, the appointments I did have would no doubt be higher quality. This might be a neat way to free up some of my time (take fewer calls) and still close sales at the same rate. Possible alternative: If there was a way to have people put down a refundable deposit that they get back after the call it might accomplish the same thing without charging for it. Maybe an hourly rate wouldn't work but even $5 - $10 might make a HUGE difference with no shows. If you're getting an 80% SUR and this takes it to 95% it would be way worth it and it wouldn't cost prospects anything to take a call with you if they're on the fence.

Interesting idea! What kind of calls have you wanted to do this for? I would imagine there are a lot of contexts where this would not really fly. The more detail the better!